Creative Direction with AI – Studio Ida Rasouli

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Creative Direction

Introduction

Creative Direction with AI

Artificial intelligence (AI) has emerged as a formidable force in the ever-evolving realm of architecture and design. Yet, it’s a double-edged sword, offering efficiency while stoking concerns about its impact on creative expression. Nevertheless, there’s reason for optimism: AI has the potential to amplify designers’ innate creativity by handling labor-like tasks, freeing them to focus on what truly matters. This workshop is intended for designers who are forward-thinking and eager to refine their skills and establish a unique identity in the industry. Today, being an architect requires more than just problem-solving – it necessitates taking on the role of an artist and visionary. This involves having a deep understanding of one’s distinct perspective and using AI tools to add personal flair to projects, making a meaningful impact on the world. AI tools act as a virtual playground, allowing designers to experiment with and develop their own language. This workshop serves as a gateway to this field, where participants can explore the transformative potential of AI in shaping their design approaches.

The Scope of the Workshop:

This workshop is designed to cater to individuals with varying levels of experience in design, including those who are new to using AI tools. The initial session will focus on mastering technical tools, navigating Midjourney workflows, and honing curation techniques. Subsequently, the focus will shift towards fostering creative direction, harnessing the narrative power in concept design, and mastering advanced prompt development techniques applicable to architecture, interiors, landscape, object, and fashion design. By the end of the workshop, participants will have acquired the skills to effectively develop and articulate their unique design language and approach using AI tools. Throughout the sessions, assignments will be provided to facilitate the application of learned techniques into participants’ projects, ensuring practical and tangible skill development.

Program:

Session 1: Saturday, April 27th

  • Introductory session
  • Midjourney Basics
  • Individual assignment
  • Basics of writing prompts
  • Individual assignment
  • Midjourney Advanced uses
  • Curation techniques
  • Assignment

Session 2: Sunday, April 28th

  • Creative direction
  • Crafting your own unique design language with Ai
  • Narrative-driven Concept development with Ai
  • Assignment
  • Advanced Prompt development techniques for Architecture/interiors/landscape/objects/fashion
  • Final Concept Design workshop

Software:

  • Midjourney (subscription required, standard membership recommended) 
  • Discord (required)
  • Chat GPT (recommended)

Instructor:

Ida Rasouli

Ida is an Iranian architect, multi-disciplinary designer, and concept artist. She is the founder and creative director of Celeste Design Studio, which focuses on the concept development process in the fields of architecture, interiors, objects, and fashion. Her fascination with AI generative tools has driven her to employ them in crafting inventive design concepts over the past year. Her work has garnered global recognition and she has collaborated with various institutions and universities, sharing her expertise on integrating AI into the architecture and design processes.

Important Notes:

  • The “Creative Direction with AI” Studio workshop by PAACADEMY will start on Saturday, 27th April 2024, at 16:00 (GMT).
  • Total sessions: 2 Sessions
  • The teaching duration per session will be 4 hours.
  • Students will have time for a break between teaching hours.
  • Each session and the entire studio will be recorded, and videos will be available for participants just a day after the class for unlimited time.
  • PAACADEMY will provide a certificate of attendance.
  • The studio has limited seats. Tickets are non-transferable & non-refundable. Please read carefully before you register.
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2 thoughts on “Creative Direction with AI – Studio Ida Rasouli”

  1. Rich Hostelley

    Hello,

    I am just getting started in the realm of AI, though I am a practicing architect in the USA, with limited knowledge of parameters and coding of AI Images. Would this course be a good starting course to help me understand the principles?

    1. Amer Faraon

      Hello, Absolutely! This workshop covers AI tools for design, catering to all levels of experience. Participants will learn technical skills, creative direction, and advanced techniques, including navigating Midjourney workflows and refining curation methods. By the end, You can confidently articulate your unique design approach, with practical assignments ensuring tangible skill development. However, if you’re looking for a more comprehensive dive into AI, I would suggest checking out the “Artificial Intelligence Bundle III,” which will include three workshops, including “Creative direction with AI,” and will be taught by three pioneers in the field. Artificial Intelligence Bundle III link: https://parametric-architecture.com/artificial-intelligence-bundle-3/

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