ParametricArchitecture is a reputed publishing platform with an innovative approach to reaching and inspiring our thoughts of a future where we design to co-exist in functional, productive, and comfortable surroundings. PA is a media company researching art, architecture, and design visualized through computational, parametric, and digital design tools. These tools define and distinctly delineate how a system interacts in a coded language that will lead to envisage better environments for a better tomorrow.
Since its inception in 2016, PA has promoted, discussed, talked about, taught, and explored distinct facets of design and technology that foster and form parameters of a biological and ecological habitat. The company, founded by Hamid Hassanzadeh, aims to unfold the parametric and computational design world through thought-breaking articles, interviews, workshops, podcasts, and conferences published and screened online. PA holds dear to its audience, with more than 1.5 million followers on social media, inviting them to recognize and imbibe the techniques and algorithms used by architects, designers, and coders. PA showcases prolific projects illustrated in powerful design software, tailored constructively to make our readers experience and raise awareness about these design practices and philosophies. PA surfs through creative waves on a voyage to discover stories, derive complex systems, and perceive and perspect curated ideologies, learning from the masters of design to configure a hopeful future.
Our dynamic Team PA Next stands to deliver pure art with playful amusement and passionate adaptation to ParametricArchitecture.
Founder, and Creative Director
Serra Utkum Ikiz
Social Media Manager
Head of Education and Events