Creative Artifacts – Studio Arturo Tedeschi

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Topic: Creative Artifacts
Date: March 25 – 26, 2023
Time: 17:00 – 21:00 GMT
Format: Online on Zoom
Duration: 2 Sessions (8 Hours)
Registration Deadline: March 24, 2023
Total Seats: 50 seats
Difficulty: Beginner
Language: English
Certificate: Yes
Fee for Digital Members: €136 (15% discount for Digital Members)
General Registration: €160
Organized By: PAACADEMY
Tutor: Arturo Tedeschi
Recordings: Recordings will be available for all participants afterward indefinitely.

Creative Artifacts workshop:

Today, there is a growing demand for art and creative solutions in various settings, including retail spaces, museums, private and public venues, shows, and events. At the same moment, the cross-cutting diffusion of new AI-based tools and technologies is augmenting human capability to generate new ideas, by enabling unprecedented combinations of references, shapes, colors, spaces, and materials. Creative Artifacts workshop aims at promoting a methodology that leverages AI and computational design as new paradigms for creativity and inspiration. The workshop will explore how AI tools can be used effectively and efficiently to address practical design challenges and meet specific design requirements, ensuring the consistency and success of a design concept.

The scope of the workshop:

The aim of this program is to explore and develop innovative concepts for art installations and creative interventions, such as sculptures, furniture, visual elements, and displays. The focus is on the interplay between cutting-edge solutions and traditional contexts. The ultimate goal is to equip participants with a new framework for creative strategies, informed decision-making, and computational techniques, essential skills for turning concepts into tangible projects in the era of AI. Throughout the program, students will be challenged to generate concepts that respond to specific briefs for various creative categories.

Program:

DAY 01 – March 25th

Introductory discussion: the new demand for art and creative solutions and the emergence of new skills and
professions.
Lecture: Augmented Creativity.
Tutorial: Development of a creative concept. Storytelling, references, keywords, moldboards, constraints, physical and digital.
Tutorial: Conceptual design with Midjourney.
Tutorial: development of a creative concept using Midjourney + Chat GPT.
Project themes and assignments.

DAY 02 – March 26th

Lecture: computational design techniques. Digital, material, and technological explorations.
Tutorial: combining Grasshopper and Chat GPT
Projects development and reviews

Software:

Rhinocerous3D
Grasshopper3D (and plugins): the basic notion of 3D modeling and Grasshopper is required. (This is not an introductory course on Grasshopper).
Midjourney: Standard membership recommended. (No prior experience needed. Subscription required)
Chat GPT

Important Notes:

The Creative Artifacts workshop by PAACADEMY will start on Saturday, March 25, 2023, at 17:00 GMT.
Total sessions: 2 sessions
Daily Schedule: 17:00 – 21:00 GMT.
The entire studio will be recorded, and videos will be available for participants just a day after the class for an unlimited time.
PAACADEMY will provide a certificate of attendance for students who deliver a final project.
The studio has limited seats. Tickets are non-transferable & non-refundable. Please read before you purchase.
Please be informed that we won’t be able to provide any license, invitation, or educational account, for any of the software listed above. Having the software with a proper license and installing them on the computer is the responsibility of the attendees.

Instructor:

Arturo Tedeschi

Arturo Tedeschi is an Italian architect and computational designer internationally renowned for his sculptural and visionary approach combined with research on advanced design methods, materials, and fabrication technologies. His use of digital technologies blurs the line between disciplines and emphasizes the semantic and emotional values of objects. As a consultant, he worked with some of the world’s most influential brands in fashion design, sportswear, automotive, and architecture, providing services related to algorithmic modeling, complex geometry, digital fabrication, artificial intelligence, virtual reality, and data-driven design. His personal work has been featured in international magazines such as Forbes, Wired, Dezeen, AD, and Business Insider and exhibited worldwide. He is the author of the books Parametric Architecture with Grasshopper and AAD Algorithms-Aided Design unanimously considered one of the global references on the subject. Since 2011 he promoted and directed more than 200 events and workshops that trained a generation of students and professionals. In 2019 he was appointed Italian Ambassador for Design by the Italian Ministry of Foreign Affairs. He lives and works in Milano, Italy.