Mahshid Motamed

Mahshid Motamed is an architectural writer at Parametric Architecture, where she covers daily news, projects, and articles while critically analyzing architecture and emerging discourses at the intersection of theory, criticism, and design.
65 Articles

The Vanishing Apprenticeship: What Happens When AI Does the Junior Architect’s Work?

AI is transforming junior architectural work, but automating routine tasks may undermine professional learning, technical…

Algorithmic Taste: Why Do AI-Designed Buildings Start to Look the Same?

Why do AI-designed buildings look increasingly similar? Explore how algorithms, architectural imagery, commercial pressures, and…

The Invisible Architecture of AI Data Centers, Energy, and Digital Space

Explore how AI data centers reshape architecture through energy infrastructure, cooling systems, digital space, adaptive…

Context Is the New Luxury: Why Architecture Must Learn to Belong Again

Discover why context is redefining architectural luxury through climate-responsive design, cultural identity, adaptive reuse, and…

Thermal Memory: What Vernacular Architecture Still Teaches Us About Extreme Heat

Discover how vernacular architecture offers enduring lessons for extreme heat through thermal mass, courtyards, passive…

Beyond Net-Zero: How Regenerative Architecture Is Actively Healing Ecosystems

Explore how regenerative architecture goes beyond net-zero to restore ecosystems, enhance biodiversity, rebuild soil health,…

Generative Design vs. Generative AI: Clarifying the New Workflow Landscape

Explore the differences between generative design and generative AI in architecture, including their workflows, applications,…

15% Growth, 68% Decline: The Contradiction Shaping the UK Design Economy

The UK design economy now generates £136.7 billion, surpassing retail, but a 68% decline in…

EU Proposes Sustainability Rating System for Data Centers as AI Drives Energy Demand

The EU proposes a sustainability rating system for data centres, reshaping their architecture around energy…

Can Beauty Justify Complexity?

Can beauty justify complexity in contemporary architecture? This critical essay examines digital design, technological innovation,…

Autodesk Signals a Long-Term Shift from Revit to Forma

Autodesk has confirmed that more Revit workflows will gradually move into Forma, signalling a major…

Bjarke Ingels: Can Architecture Solve Social Problems?

Can architecture really solve social problems? This critical essay examines Bjarke Ingels’ optimistic design philosophy,…

When Architecture Becomes a Political Signature: Trump’s Changing Washington

Trump’s architectural transformation of Washington raises critical questions about monumentality, political symbolism, historic context, and…

U.S. House Moves to Address Rising Electricity Costs Linked to Data Center Growth

The U.S. House considers legislation to limit the impact of rapidly expanding AI data centers…

From Plastic Waste to Structural Architecture: MIT Spinout Advances Robotic 3D Printing

MIT spinout Atlas Building Composites is transforming waste plastic into 3D-printed structural components, exploring a…

Google’s €13 Billion Finland Expansion Signals a New Era for AI Infrastructure

Google is investing €13 billion in Finland to expand AI infrastructure, data centers, clean energy,…

Beyond the Deadline: Why Architecture Normalizes Excessive Working Hours?

Explore why overtime has become normalized in architecture, examining studio culture, project economics, productivity, management…

Material Memory: Designing with the Carbon Already Embodied in Existing Buildings

Explore how architects can reduce embodied carbon by retaining, reusing, and transforming existing buildings, treating…

Neuroarchitecture and Inclusive Design: Buildings That Support Mental and Sensory Well-Being

Explore how neuroarchitecture and inclusive design can create buildings that support mental and sensory well-being…

Speckle Unveils Major AI-Powered Update for AEC Collaboration

Speckle unveils AI assistant, new WebGPU 3D viewer, smart reports & expanded integrations transforming AEC…

Lessons from Zaha Hadid

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