This workshop has been postponed for two weeks due to some unexpected last-minute changes. It’s scheduled to take place on June 3rd-4th.
Why social media?
Internet and social media have now become one of the most influential tools that had revolutionized marketing strategies in all professions. Starting with websites from the early 90s, social media platforms like Facebook in 2004, and the birth of other platforms, the old notions of getting published or running ads in printed magazines to get exposure are almost dead. With the rise of fan pages, influencers, communities, chat groups, and new marketing strategies, many new professions emerged that did not exist before. This resulted in the establishment of new departments in companies to manage their websites and social media channels. And by now (2023) almost everyone has understood the power of social media and how it can have a huge impact on anyone’s or any company’s growth.
Why architects and designers should use social media?
Like all professions, architects are not exceptional in this. Internet and social media have changed the way architects and designers think about their projects. As much as we think this is wrong, getting more exposure on social media became a quality standard for offices and clients on a success of a project. By using social media, architects and designers were able to showcase their work, build their own brands, network with peers, engage with potential clients, and keep up with industry trends. Using the right strategy will result in increasing visibility, establishing credibility, building relationships, showcasing the brand, and staying up-to-date.
Introduction to the course:
This course aims to showcase the potential of using social media in establishing a credible and strong online presence on the internet. We will focus on the ways of choosing the right social media platforms, analyzing their data, and generating effective strategies that align with the target audience. The course will provide a solid understanding of producing presskits, creating engaging content, methods of making high-quality publications and interacting with their audience. By showcasing great examples the course will enhance the participant’s knowledge of the best curations on social media.
Day 1: Saturday, June 3rd
1hr – Lecture on social media for architects/designers
1hr – Showcasing the power of different social media channels and examples of how different architects use social media
1hr – Setting up channels on different social media apps
0.5hr – Showcasing the strategies that are applied at PA
0.5hr Q&A at the end of the session
Day 2: Sunday, June 4th
0.5hr – Q&A and checking your profiles giving suggestion
0.5hr – How/what to write about your projects
1hr – Different applications and software to edit the content
0.5hr – Understanding social media analytics
0.5hr – Engaging with your followers and building relationships
1hr – Tips for effective storytelling and Q&A
Hamid Hassanzadeh is an Iranian architect, entrepreneur, researcher, and speaker. Since he graduated from architectural engineering in 2012, he has worked on multiple projects in Iran, Turkey, Russia, Kuwait, and the USA. Early in 2016, he established the ParametricArchitecture platform by starting it on Instagram. ParametricArchitecture, also known as PA, has become a globally recognized platform for parametric and computational design with more than a +1M audience across the globe. Hamid is also the founder of PAACADEMY, an educational organization powered by PA to spread the idea of computation in architecture and design. He aims to unfold the parametric world through thought-breaking design articles, interviews, workshops, podcasts, and conferences published and screened through various online mediums. Using his multiple social media channels with more than +2M audience, Hamid invites them to recognize and imbibe the techniques and algorithms used by architects, designers, and coders. He showcases prolific projects illustrated in powerful design software, tailored constructively to make the audience experience and raise awareness about these design practices and philosophies. He is the host of the PA Talks interview series with architects. During the past several years, He has conducted dozens of workshops, conferences, and events and interviewed many world-renowned architects about their works, methodologies, and their visions for the future.