Jaguar’s Type 00 concept car just made a stunning debut at Paris Fashion Week, and it’s turning heads for all the right reasons. Repainted in a striking ‘French Ultramarine,’ this 5-meter-long electric marvel looks like something out of a futuristic dream. With its sleek, matte finish, the car almost appears computer-generated, making it hard to believe it’s actually real—yet there it was, cruising through the streets of Paris.
Actor Barry Keoghan made an appearance, stepping out of the passenger seat, adding a touch of Hollywood glamour to the moment. While this was just the concept version, the production model is set to offer four doors, a price tag of over £120,000, and a range of up to 478 miles on a single charge.
Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its transformation. Type 00 (pronounced Type Zero Zero) embodies Jaguar’s creative philosophy of Exuberant Modernism following the debut of its new brand identity.
The world premiere of the design vision concept at Miami Art Week – as South Florida becomes the centre of the art world for six‑days – previews what’s to come from Jaguar, as the brand recaptures the original ‘Copy Nothing’ ethos of its founder, Sir William Lyons.
Like the E-types at its 1961 Geneva launch, the Type 00 debut showcases two versions of Jaguar’s new design. One is a Satin Rhodon Rose, called ‘Miami Pink,’ inspired by the pastel colors of Art Deco architecture. The other is an Inception Silver Blue, or ‘London Blue,’ reflecting the classic Opalescent Silver Blue from the 1960s and Jaguar’s British heritage.
The confident new face combines upright, flush surfaces with the new Jaguar device mark at its centre. A distinctive and precise front light signature emphasises the corners of the car, giving width and grounding it.
The side profile is dominated by bold proportions, with the Jaguar ‘leaper’ laser‑etched into a hand‑finished brass ingot on each side of the car. These ingots theatrically deploy to reveal rear‑facing cameras that – like the charging ports and front air intakes – remain hidden until needed.
A pair of dramatic butterfly doors and ‘pantograph’ tailgate open to reveal a modernist interior that shares its exuberant proportions with the exterior. The awe‑inspiring cabin features three hand‑finished brass lines which run the length of the interior, with a central 3.2m‑long brass spine that splits a pair of floating instrument panels.
The rear continues the bold statement. A glassless tailgate and panoramic body‑harmonised glazed roof create a sense of sculpture. The rear elevation is defined by distinctive horizontal Strikethrough graphics, which hide dramatic full‑width taillights and emphasize the power and scale of Type 00.
A pair of dramatic butterfly doors and ‘pantograph’ tailgate open to reveal a modernist interior that shares its exuberant proportions with the exterior. The awe‑inspiring cabin features three hand‑finished brass lines which run the length of the interior, with a central 3.2m‑long brass spine that splits a pair of floating instrument panels.
Type 00 is an experience for the senses. Its body‑harmonised glazed roof casts a subtle pattern onto the materials inside, bringing textures to life and changing their character throughout the day.
Jaguar’s design team explored new ways of enhancing the interior. Occupants can tailor the cabin to suit their mood using the uniquely crafted Prism case. The objective of this feature is for occupants to engage with the vehicle and extend the concept of customisation and personalisation. It stows behind an exquisitely engineered powered door on the bodyside and contains three totems of natural materials – Brass, Travertine and Alabaster.
Jaguar has earned a reputation for original thinking inspired by the singular vision of founder, Sir William Lyons, who believed that Jaguar should be a ‘copy of nothing’ and that its cars should be considered as artforms.
Jaguar showcased its creative reimagining at Miami Art Week with a series of curated gallery spaces in two locations. As the Official Luxury Automobile of Art Miami, it presented ‘Jaguar. Exuberance.’ – an immersive exploration of its dramatic new visual language featuring original works by British artists. Then, at the fashion and architectural playground of Miami Design District, Jaguar unveiled its ‘Copy Nothing’ installation for the public global debut of Type 00.
Jaguar might not be selling cars in the UK right now, but with this bold step into the electric future, they’re certainly making sure the world’s attention is firmly on them. Could the Type 00 be a glimpse into the future of luxury electric cars? Only time will tell, but it’s clear Jaguar is on an exciting new path.
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