Home Projects Design Installation OMA Designs Dual Installation for Louis Vuitton at the French Pavilion, World Expo 2025 Osaka
Installation

OMA Designs Dual Installation for Louis Vuitton at the French Pavilion, World Expo 2025 Osaka

Share
Share

OMA has unveiled its latest collaboration with Louis Vuitton as part of the French Pavilion at the upcoming World Expo 2025 in Osaka-Kansai. Designed by OMA Partner Shohei Shigematsu and Project Leader Jesse Catalano, the installation marks the third partnership between the architecture studio and the iconic fashion house, following earlier works in Bangkok and New York, and brings Louis Vuitton’s design legacy into dialogue with the Expo’s theme: A Hymn to Love.

At the heart of the pavilion are two immersive rooms dedicated to Louis Vuitton, conceived to express the duality of tradition and transformation within the brand’s identity. Inspired by Auguste Rodin’s sculptures of the hand, the overall pavilion unfolds in five thematic “odes.” Louis Vuitton’s installation corresponds with “The Cathedral”, a metaphorical hand that unifies craftsmanship and innovation.

Two Rooms, One Legacy

The first of the two spaces, referred to as a “library of craft,” pays homage to the brand’s savoir-faire, its storied craftsmanship and material innovation. The room features 84 iconic Louis Vuitton wardrobe trunks stacked from floor to ceiling. Each trunk opens to reveal bespoke interiors that display archival videos of artisans at work, brought to life with an ambient soundscape developed by IRCAM from recordings at Louis Vuitton’s historic Asnières atelier. Warm, lantern-like lighting illuminates the room from within the trunks, creating an atmospheric gradient as visitors move toward the second space.

In stark contrast, the second room offers a theatrical and futuristic interpretation of Louis Vuitton’s ongoing spirit of travel. Here, 90 Courrier Lozine trunks form a massive 6.6-meter-wide globe suspended in motion. Weighing 13 tons, the spherical installation is clad in white Monogram trunks and serves as a projection surface for a new audiovisual work by Japanese artist Daito Manabe. The kinetic sculpture rotates and ascends or descends in sync with the digital artwork, transforming the space into a multisensory experience of movement and light.

Craft Meets Innovation

“The design embodies Louis Vuitton’s delicate balance of heritage and reinvention,” said Shohei Shigematsu. “We used a single element—the trunk—to build two contrasting environments: one a layered archive, the other a performative, symbolic object. Together, they reflect the dialogue between past and future, between France and Japan, two cultures deeply rooted in craft and innovation.

The installation not only highlights the evolution of Louis Vuitton’s iconic trunk but also serves as a symbol of global exchange, cultural continuity, and forward-thinking design. With its layered symbolism and bold spatial narrative, the project adds a distinctive architectural voice to the French Pavilion and sets the stage for one of the most anticipated exhibitions at Expo 2025.

Share
Written by
PA Editorial Team

Editorial team behind PA

Leave a comment

Leave a Reply

Related Articles
SpY’s Golden Monoliths Recast Shipping Containers as Urban Totems
Installation

SpY’s Golden Monoliths Recast Shipping Containers as Urban Totems

SpY’s Golden Monoliths transforms the urban landscape of the French city of...

Heilongtan Dome Music Hall: A Contemporary Banyan Tree by Studio Dali Architects
Installation

Heilongtan Dome Music Hall: A Contemporary Banyan Tree by Studio Dali Architects

Nestled at the entrance of an agricultural community in Heilongtan, Renshou County,...

Aevum by Zaha Hadid Architects and Vertico Explores the Future of Concrete Printing at Milan Design Week
Installation

Aevum by Zaha Hadid Architects and Vertico Explores the Future of Concrete Printing at Milan Design Week

As part of the INTERNI “Cre-Action” exhibition at the Università degli Studi...

8 Stunning Installations from the Milan Design Week 2025
Installation

8 Stunning Installations from the Milan Design Week 2025

Milan Design Week, running every year for a week, is one of...

Subscribe to all newsletters

Join our community to receive the latest insights and updates!

© 2025 ParametricArchitecture. All Rights Reserved. By utilizing this website, you are consenting to our User Agreement, Privacy Policy, and Cookie Statement. In compliance with the privacy laws of Turkey and the United States, we recognize and respect your rights. Please be aware that we may receive commissions for products bought through our affiliate links. Unauthorized reproduction, distribution, or transmission of any material from this site is strictly forbidden without prior written permission from ParametricArchitecture.

ad blocker mark

AdBlocker Detected!

Help Us Keep Our Content Free

Your support helps us continue delivering high-quality resources at no cost to you.

We’ve detected that you are using an AdBlocker. We completely understand the need for a clean browsing experience, but ads help us keep this platform running and continue providing you with high-quality content at no cost.

If you enjoy our content, please consider disabling your AdBlocker or adding our site to your whitelist. Your support allows us to create more valuable articles, tutorials, and resources for you.

Thank you for being a part of our community!