Are we buying greenwashing in the name of sustainable architecture?

Sustainability is the most trending buzzword in the AEC industry.

And, why shouldn’t it be? Having an environment-conscious approach to building design and construction is essential for the survival of mankind. Therefore, using eco-friendly products, natural resources, and locally available materials has become prominent in contemporary architecture. Leading global organizations and sustainability councils such as the U.N. and LEED have published guidelines for promoting sustainable architectural practices across the globe.