Nike unveils AI-designed footwear for Paris Olympics

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Nike recently unveiled its new collection for the upcoming Paris 2024 Olympic Games, which will take place between 26 July and 11 August 2024. What’s interesting about this footwear is that it has been designed with artificial intelligence.

The collection is named the “Nike Blueprint Pack” and consists of five models: Alphafly 3, Pegasus 41, Air Zoom Maxfly 2, G.T. Hustle 3, and Mercurial Superfly.

“For more than 50 years we’ve listened to and over-delivered for our athletes with the best of Nike innovation. We always push the boundaries of what’s possible and take risks to help create the future of sport together,” stated John Hoke, Chief Innovation Officer. “This summer, the difference maker is the massive energy return that Nike Air delivers to athletes. Taking what we learned from our super-shoe technology, we’re introducing new Nike Air Zoom shapes and sensations across all sports.”

This collection’s colorway pays tribute to the company’s co-founder, Bill Bowerman, and his dedication to improving athlete performance.

“There are now no limits to what we can create with Nike Air,” mentioned John Hoke and added, “We’re obsessing new technologies like AI engines and rapid prototyping to continue exploring the unlimited possibilities. Now we can create Nike products with unprecedented fidelity, velocity, and impact.”

The company’s latest technology aims to deliver better, faster, more efficient solutions for athletes. It also includes their first sculpted, visible Air Zoom unit in the new Pegasus Premium running shoe. The pack will be available on July 3, 2024.

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