Topic: Design-Tech Talk 4.0
Date: March 15 – 16, 2025
Time: 14:00 – 17:15 GMT
Format: Online on Zoom
Duration: 2 Sessions (6 Hours)
Registration Deadline: March 14th, 2025
Course Fee: Free for Digital Members
Total Seats: 500 seats
Language: English
Certificate: Yes
Join free: with Full Access membership
Organized By: PAACADEMY
Guests: Masoud Akbarzadeh, Mariana Cabugueira, Hanaa Dahy, Fabio Valenza, Joe Bowers, George Guida
Recordings: Recordings will be available for all participants indefinitely afterward.
Introduction to Design-Tech Talk 4.0:
Join us for an insightful Design Panel Talk featuring distinguished experts, each offering a unique perspective on the latest advancements in architecture, design innovation, and emerging tools and technologies that are reshaping industries today.
This dynamic event will explore how these diverse fields are converging, with each guest presenting for one hour to provide an in-depth look at the transformative potential across architectural design and the role of AI in shaping the future of design. From groundbreaking applications to the future of AI-driven development, this panel offers a rare opportunity to gain valuable insights from leading voices at the forefront of the design revolution. Don’t miss the chance to engage with experts pushing the boundaries of creativity and technology, driving change across architecture, design, and beyond.
The Scope of Design-Tech Talk 4.0:
Design-Tech Talk 4.0 will feature engaging live Q&A sessions, where attendees can directly interact with the speakers and explore the more profound implications of design. These discussions will allow participants to share ideas and learn from leaders’ experiences at the cutting edge of architectural and technological innovation. The event aims to foster a collaborative environment for learning and networking.
This event is ideal for anyone interested in the intersection of architecture, technology, and design. Whether you’re looking to deepen your understanding of parametric design, learn about the latest computational tools, or discover how AI is shaping the future of the design industry, this talk will offer valuable insights and inspiration. Learn from industry pioneers and explore the future of design technology.
Guest Speakers:
Masoud Akbarzadeh

Masoud Akbarzadeh holds a Dr. Sc. from the Institute of Technology in Architecture, ETH Zurich. He holds two degrees from MIT: a Master of Science in Architecture Studies (Computation) and an MArch, the thesis for which earned him the renowned SOM award. He also has a degree in Earthquake Engineering and Dynamics of Structures from the Iran University of Science and Technology and a BS in Civil and Environmental Engineering.
His main research topic is Three-Dimensional Graphical Statics, a novel geometric method of structural design in three dimensions. Masoud Akbarzadeh is a designer with a unique academic background and experience in architectural design, computation, and structural engineering. He is an Associate (tenured) Professor of Architecture in Structures and Advanced Technologies and the Director of the Polyhedral Structures Laboratory (PSL). His main research topic is Three-Dimensional Graphical Statics, a novel geometric method of structural design in three dimensions. In 2020, he received the National Science Foundation CAREER Award for extending the methods of 3D/Polyhedral Graphic Statics for Education, Design, and Optimization of High-Performance Structures.




Mariana Cabugueira

Mariana Cabugueira is the Architect Director, Award Winner, and Founder of [MC] Studios, an Architecture and Design Studio with a hybrid practice that spans both physical built Architecture and Real-Time Rendered Open World Design (metaverse).
Mariana holds a Master’s in Architecture and Urbanism from Lisbon’s FAL School and the Politecnico di Milano, alongside a Master’s in Architectural Design Research from the Architectural Association – DRL in London, cementing her as an Architectural Designer.
As a Senior Architect at Zaha Hadid Architects for over 5 years, Mariana contributed to the design of iconic projects like the Navi Mumbai Airport and Tower C in Shenzhen. In 2022, she was the Leader and Art Director of the Architecture Department at Wilder World – an international web3 company – designing and urban planning the Metaverse City, Miami.
Founded in 2022, Mariana Cabugueira Studios is driving evolution in architecture and digital design by positioning the architect as the main actor in designing and building multi-leveled social arenas in both physical and digital realms. [MC] Studios bridges the physical and digital in architectural practice, particularly within the rapidly emerging virtual reality space in the Cognitive Health Industry.
Mariana is also an Academic teacher, Head Tutor, and Research Studio Director of the Design Research Studio ArchiMetaverse Pro and a Tutor at PAACADEMY, where she contributed to shaping the next generation of architectural and digital design talents.




Hanaa Dahy

Hanaa Dahy is a registered architect, engineer, and product developer. She established the BioMat@Copenhagen Research Centre at Aalborg University in 2022 at the TECH: Technical Faculty of IT & Design at the Institute of Sustainability and Planning and is the CEO of BioMat GmbH / BioMat TGU at TTI GmbH since 2022 after the great success of her established BioMat department in ITKE, Faculty of Architecture and Urban Planning in Stuttgart, Germany since 2016 and after grounding her architectural office in Cairo since 2003.
Dahy holds diverse patents in the field of sustainable building solutions, especially biomaterials and recycling applications in the building industry. Her patents are internationally registered, in the EU region, in Germany, in the USA, and in Malaysia. Dahy developed the new architectural design philosophy „Materials as a Design-Tool“, based on applying alternative resources as a starting point in the design process.
This philosophy intends to reach sustainable future architecture by targeting available local and bio-annually renewable resources, integrating digital tools like digital fabrication technologies and parametric computational design tools. She designed and fabricated a number of innovative, sustainable, and smart building products, earned numerous Design Awards, won diverse industrial project funds, and designed and constructed numerous architectural and landscape projects as well as diverse experimental architectural pavilions.
Her project regions included Europe, the Middle East, and North Africa. Dahy’s office & research fields include: architecture inspired by nature, biocomposites, biomimetics, sustainability, smart materials, ecologic building Systems, product design, robotic and digital fabrication technologies, bio-intelligence, vertical farming, additive manufacturing technologies for the building industry, 3D printing, Tailored Fibre Placement, Bio economy, Circular economy.




Fabio Valenza

Fabio Valenza is an accomplished architect and Project Manager with over 20 years of experience at Devoto Design. He earned his Master’s degree from La Sapienza University of Rome and is a certified Project Manager. Initially joining as a Project Manager, his exceptional engineering expertise quickly led to his promotion to Design Manager. Now leading a team of skilled draftspeople, he oversees all engineering and design aspects across all projects.




Joe Bowers

Joe Bowers – Computational Designer & Creative Technologist
“After 10 years of taking on Industrial Design projects from companies like Nike, Google, Duracell, The US military, and Levi’s, Joe felt unchallenged, unsatisfied, and was not having any fun at all. So, at the height of his career, he did something rather odd… he quit.
Trading his luxury hotels and first class flights for a School Bus he converted into a roaming design lab (complete with 3D print, CNC, laser etcher and sewing machines) he spent two years traveling free of the demands of rent or job or clients. As such, he was allowed to fully devote himself to his own curiosity as a guide and decision-maker. In the deepest, most remote corners of the Mojave and Sonoran deserts, he found himself going deep into studying philosophy, metaphysics, and Tarot to discover key secrets in the history of human creativity.
The result was discovering a new obsession with the creative process and the unnecessary friction of modern digital tools. Instead of amplifying human creativity with their raw computational power, they get in the way with rigid, vibe-less programs or try to replace or imitate human talent with AI.
The results are not surprising;
work that is as uninspiring and as unfun as the processes used to create it.
Joe became obsessed with creating tools and processes that facilitate a better collaborative relationship between the designer and machine, one that allows both parties to lean into their unique strengths. Human intuition and computational power working together.
He now focuses on methods of computational design to “make things that make things,” which allows him to create Petri dishes of design principles and constraints that then grow design objects in a way that closely mimics nature and human traditions. Iterating in minutes instead of millennia. In a process he describes as “absurd, overpowered, and fun as hell.”
In the age of AI, the audience has responded well to something so refreshing, algorithmic, and new, yet still hand-crafted and human-made.
He used to take inspiration from Rams and Loewy, now he looks to Jung, Bosch, AF Klint, Plato ,and the Tarot.
This may be why his work is a mix of the cerebral and the absurd. The old and the new.
And why they call him The Caveman Creative.
Or The Well Tarot. “
George Guida

George Guida is the co-founder of xFigura and a partner at ArchiTAG, where he leads innovative architectural designs and applied AI research. A recognized leader in AI for architecture, he has lectured and conducted workshops internationally. As an ARB architect and LEED AP, with professional experience at Foster + Partners and the MIT Media Lab and teaching roles at Harvard GSD and Wentworth, George combines practical expertise with an academic approach to his teaching.




Important Notes:
- The Design-Tech Talk 4.0 hosted by PAACADEMY will start at 14:00 (GMT) on Saturday, March 15th, 2025.
- Total sessions: 2 Sessions
- The event will be recorded, and videos will be available for participants just a day after the event for unlimited time.
- The event will be hosted on Zoom.
- PAACADEMY will provide a certificate of attendance.

Topic: Design-Tech Talk 4.0
Date: March 15 – 16, 2025
Time: 14:00 – 17:15 GMT
Format: Online on Zoom
Duration: 2 Sessions (6 Hours)
Registration Deadline: March 14th, 2025
Course Fee: Free for Digital Members
Total Seats: 500 seats
Language: English
Certificate: Yes
Join free: with Full Access membership
Organized By: PAACADEMY
Guests: Masoud Akbarzadeh, Mariana Cabugueira, Hanaa Dahy, Fabio Valenza, Joe Bowers, George Guida
Recordings: Recordings will be available for all participants indefinitely afterward.
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