Ora Ito’s Concept for Wallpaper and Reebok

The Concept for Wallpaper and Reebok by Ora Ito

Text description provided by the architects. Never mind the upper of Reebok’s RealFlex shoe for Ora-ïto, the interest lies all in the sole. The sole is the most beautiful part of a trainer, says Ora-ïto. It’s there that the sense of movement and the graphic power is found. It’s like a landscape. It is exactly that idea that Ora-ïto has realised in the form of a pop art-inspired bas-relief work, a sculpture painting that echoes the 76 independent sensors on the sole of the RealFlex in mid-twist and undulation. The piece, which is produced by Candido Hermida, is made of Hi-Macs®, a cuttable, thermo-formable, stone-like bauxite/acrylic mix, chosen for its ability to offer one unbroken, seamless sheet for the 3m-wide work, and with the strength to take the considerable weight. My style of dress is more classic now but I still have my trainer collection and I’d love to do the sole of all the iconic sneaker soles this way,’ says Ora-ïto.

> Via Ora Ito