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Ora Ito’s Concept for Wallpaper and Reebok

The Concept for Wallpaper and Reebok by Ora Ito

Text description provided by the architects. Never mind the upper of Reebok’s RealFlex shoe for Ora-ïto, the interest lies all in the sole. The sole is the most beautiful part of a trainer, says Ora-ïto. It’s there that the sense of movement and the graphic power is found. It’s like a landscape. It is exactly that idea that Ora-ïto has realised in the form of a pop art-inspired bas-relief work, a sculpture painting that echoes the 76 independent sensors on the sole of the RealFlex in mid-twist and undulation. The piece, which is produced by Candido Hermida, is made of Hi-Macs®, a cuttable, thermo-formable, stone-like bauxite/acrylic mix, chosen for its ability to offer one unbroken, seamless sheet for the 3m-wide work, and with the strength to take the considerable weight. My style of dress is more classic now but I still have my trainer collection and I’d love to do the sole of all the iconic sneaker soles this way,’ says Ora-ïto.

> Via Ora Ito

About The Author

Hamid Hassanzadeh is an Iranian architect, computational designer, researcher, and speaker. He studied his architecture education in Iran. With eight years of experience in this field, he worked on multiple projects in Iran, Turkey, Russia, Kuwait, and the USA. Early in 2016, he established Parametric Architecture magazine by starting from Instagram. Since then, he interviewed many architects and designers, conducted and supported workshops, organized events and lectures, and globally shared knowledge and information about computational and parametric design tools.

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