Home Projects Design Installation Hyundai Motorstudio | Goyang 2017
InstallationProjects

Hyundai Motorstudio | Goyang 2017

Share
Hyundai Motorstudio | Goyang 2017
Share

Hyundai Motorstudio’s Kinetic Installation in Goyang Consists of 1,411 Aluminium Rods.

The Hyundai Motor Studio in Gyoang, South Korea opened in 2017, with an impressive kinetic sculpture forming the highlight of the thematic parcours, the stage of the exhibition exploring each step of the research and production process.

Subscribe to our newsletter

Hyundai Motorstudio | Goyang 2017

Hyundai Motorstudio | Goyang 2017

The Hyundai Motor Studio in Gyoang, South Korea opened in 2017, with an impressive kinetic sculpture forming the highlight of the thematic parcours, the stage of the exhibition exploring each step of the research and production process. From the first sketches to the finished car.

Hyundai Motorstudio | Goyang 2017

Hyundai Motorstudio | Goyang 2017

Hyundai Motorstudio | Goyang 2017

The Hyundai Design Philosophy, “Creating Design From Movement” is expressed in a brilliant show. Hired by and collaborating with ATELIER BRÜCKNER, TAMSCHICK MEDIA+SPACE developed, designed and realised the choreography of the kinetic installation, the visual design and the accompanying film in the Design Room.

Hyundai Motorstudio | Goyang 2017

Hyundai Motorstudio | Goyang 2017

The central meaning of the Hyundai brand’s design is emphasized by a mesmerizing sculpture composed of 1411 aluminium rods, which move simultaneously with a film displayed across 56 monitors. In a performance spanning just under four minutes, the sculpture wakes to life, emulating natural, organic forms and then flows into the contemporary shape of a Hyundai car.

Hyundai Motorstudio | Goyang 2017

Hyundai Motorstudio | Goyang 2017

The multimedia choreography communicates a feeling for the modelling and design process to visitors. The energy filled synthesis of kinetic sculpture, video, music and light makes the Design Room a unique attraction, uniting high quality content and innovative technology in a sensational experience.

Client: Hyundai Motor Company

Area: (sqm) 4,000

Exhibition Design, Scenography, General Planning: ATELIER BRÜCKNER

Light Planning: LDE Belzner Holmes

Media Planning: medienprojekt p2

Film Production and Choreography ‘Design’: TAMSCHICK MEDIA+SPACE

Media Production: PYX Innovation Lab

Audio Design: Idee und Klang, Klangerfinder

Architecture: Delugan Meissl Associated Architects

Photography: Hyundai Motorstudio Goyang/Lim Juneyoung and Lee Junoh

Share

Leave a comment

Leave a Reply

Related Articles
Angel Store by STIPFOLD: A Sculptural Bridal Showroom in Batumi
Installation

Angel Store by STIPFOLD: A Sculptural Bridal Showroom in Batumi

Batumi’s most renowned bridal showroom has been transformed into a sculptural installation....

3D Printed Earthen Rest Facility at Expo Osaka 2025
Installation

3D Printed Earthen Rest Facility at Expo Osaka 2025

At Expo Osaka 2025, Aki Hamada Architects (AHA) developed a one-of-a-kind 3D-printed earthen...

MAD’s “Chinese Paper Umbrella" at the 2025 Venice Architecture Biennale
Installation

MAD’s “Chinese Paper Umbrella” at the 2025 Venice Architecture Biennale

At the quiet edge of the Arsenale exhibition route at the 2025...

Experimental Living at Venice Architecture Biennale 2025
PavilionInstallation

Experimental Living at Venice Architecture Biennale 2025

The Venice Architecture Biennale 2025, curated by architect Carlo Ratti, turns the...

Subscribe to all newsletters

Join our community to receive the latest insights and updates!

© 2025 ParametricArchitecture. All Rights Reserved. By utilizing this website, you are consenting to our User Agreement, Privacy Policy, and Cookie Statement. In compliance with the privacy laws of Turkey and the United States, we recognize and respect your rights. Please be aware that we may receive commissions for products bought through our affiliate links. Unauthorized reproduction, distribution, or transmission of any material from this site is strictly forbidden without prior written permission from ParametricArchitecture.

ad blocker mark

AdBlocker Detected!

Help Us Keep Our Content Free

Your support helps us continue delivering high-quality resources at no cost to you.

We’ve detected that you are using an AdBlocker. We completely understand the need for a clean browsing experience, but ads help us keep this platform running and continue providing you with high-quality content at no cost.

If you enjoy our content, please consider disabling your AdBlocker or adding our site to your whitelist. Your support allows us to create more valuable articles, tutorials, and resources for you.

Thank you for being a part of our community!