Ferrari has officially entered the electric vehicle (EV) era with its first production battery-electric model called Ferrari Luce. The name Luce means “light” in Italian, and the company says it reflects electrification as a new way forward.
Built in Maranello, Italy, for a 2026 production start, the Luce marks a major shift for Ferrari, a brand long associated with high-performance petrol engines. Ferrari’s own official information confirms this is the company’s first electric car.
Inside the Ferrari Luce: Design, Power, and Electric Drive
The Luce utilizes a customized 880-volt platform and a 122 kWh battery pack, which provides the car with an estimated range of approximately 330 miles (530 km) on a full charge. Its powertrain features four electric motors in an all-wheel-drive layout, producing over 1,100 horsepower, which is enough for serious performance while still offering a usable range for longer trips.
Ferrari engineers developed the motors and battery systems in-house, including a unique radial-flow permanent-synchronous motor setup that boosts torque density and overall efficiency. Rapid DC fast charging at up to 350 kW is also supported.
One of the standout features of the Luce is its interior design, created in collaboration with LoveFrom, the creative collective led by Sir Jony Ive, famous for his design work at Apple alongside Marc Newson.
Instead of following the trend of large, touchscreen-dominated cabins common in many EVs, Ferrari has focused on tactile physical controls. Mechanical buttons, rotary dials, and metal switches play a big role, giving drivers direct, satisfying control over key functions.
Key features include:
- A three-spoke steering wheel crafted from fully recycled aluminum, inspired by classic Ferrari steering designs but updated for modern safety and control.
- A custom instrument cluster with layered Samsung OLED displays integrated with physical elements for speed, battery status, and performance data.
- An E-Ink glass key that changes appearance when docked, adding a unique start-up ritual to the Luce experience.
- A central display mounted on a pivoting ball-and-socket joint so it can be oriented toward the driver or passenger.
Ferrari has so far shown only the Luce’s interior and shared core tech details. The full exterior reveal is scheduled for May 2026, ahead of the model’s market launch. Pricing is expected to exceed €500,000 (around $535,000), placing the Luce firmly among ultra-premium electric performance cars.
With the Luce, Ferrari aims to combine its performance heritage with modern electric mobility without losing the brand’s identity, delivering a driving experience that feels both powerful and authentically Ferrari.
Credit: Ferrari
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