The LEGO Group, in collaboration with Studio CEBRA, has designed a 50,000-square-meter workspace campus. Slated for completion in 2027, the campus creates a vibrant ecosystem of creativity, technology, and human-centric design. The project reimagines a standard headquarters, fostering innovation with sustainable practices. With architecture that reflects LEGO’s playful spirit and forward-thinking values, the Innovation Campus marks a transformative milestone in the company’s journey.
A Vision Modelled in Bricks and Built for People
What makes the LEGO Innovation Campus unique is that it was built by the same people who would eventually be calling the building home. In addition to the company’s design philosophy of play and imagination, workers were an integral part of the process, constructing concepts using LEGO bricks. Those concrete concepts were brought back and forth in discussion with CEBRA Architecture to craft a final product based on human-centric thinking.
“Designing the Innovation Campus was a similarly incremental, light-hearted process to building with LEGO bricks,” state CEBRA architects. “The LEGO System inspired us in Play to create lively, modular, and highly potential spaces.” The campus is comprised of six discrete volumes, huge LEGO block-like in appearance, linked by internal light-filled corridors and atria.
These volumes construct physical and metaphorical bridges between departments so that natural exchange and communication can take place between the departments. From product development to product marketing to gaming, rooms are constructed to stimulate conversation and experimentation.
Design as a Catalyst for Play and Productivity
LEGO’s brand values of creativity and learning have been brought out through the Innovation Campus. Open atriums flooded with natural light, and play areas are incorporated into the building design without interruption to produce an electric, dynamic work environment. The most highly anticipated feature of the campus is likely to be its LEGO Element Library.
This interactive archive is an inspirational and resourceful web for designers that enables immediate prototyping and cross-fertilisation of innovation among teams. The building offers a space at all levels to enable inquiry and cross-fertilization, ranging from informal lounge spaces and open workspaces to deep studios and research spaces. The spaces are not only intended to support varied workstyles but also to reflect the creativity, which is a foundational philosophy of LEGO’s design DNA.
A Wooden Structure Aiming for LEED Platinum
Environmental awareness is the guiding philosophy of the Innovation Campus. CEBRA and LEGO are committed to getting LEED Platinum certification, among the highest in the world for sustainable buildings. The frame of the building will be constructed using wood, reducing its carbon footprint and providing healthy indoor air. The green spaces around the campus, roof gardens, and campus-wide biophilic design incorporate nature and reduce the carbon footprint.
Connectivity Within and Outside the Campus
Situated right in the middle of Billund, the historic LEGO hometown, the Innovation Campus becomes ever more rooted but also recasts its future. The campus is crafted to invite open flow between in and out, blurring the border between workscapes and nature and making space for serendipitous encounters. The purpose-built six connected buildings allow seamless staff movement between departments, walkways, and plazas as public areas for meetings. Designed to support informal discussions, the campus reinforces LEGO’s belief that the best idea does not originate from the boardroom. The campus is truly a reproducible city of creativity in which mobility, openness, and collaboration become inherent in the fabric itself.
A Campus that Builds the Future
Opening in 2027, the LEGO Innovation Campus is a work of art in the workplace of the future, a building where story and sustainability meet, and architecture unlocks human potential. Born out of LEGO’s values and co-designed with LEGO’s people, the campus becomes the manifestation of building with purpose and playing with intention. With offices revolutionising in this era, LEGO Innovation Campus, built by CEBRA, is a positive, human-centric, and sustainable model that will surely inspire designers, artists, and entrepreneurs around the world.
LEGO Headquarters Project Details
Project Name: LEGO Innovation Campus
Architects: CEBRA Architecture
Location: Billund, Denmark
Photography / Renders: © CEBRA Architecture / LEGO Group
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