Pantone announced the color of the year 2024: Peach Fuzz

Serra Utkum Ikiz
Serra Utkum Ikiz is a city planner, writer, and researcher who previously served as Managing Editor at Parametric Architecture. Her work explores cities through urbanism, politics,...
Peach Fuzz
© Pantone

After a long wait, Pantone announced the color of the year! And this time, they have surprised us with a soft and delicate hue – the Pantone 13-1023 Peach Fuzz. This warm and comforting shade is a subtle blend of peach and pink that exudes a sense of tranquility, optimism, and hope. It is a refreshing departure from the bold and vibrant shades that have dominated the color palette in recent years.

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” said Leatrice Eiseman, Executive Director, Pantone Color Institute.

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“PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness.” states Laurie Pressman, Vice President, Pantone Color Institute.

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Serra Utkum Ikiz is a city planner, writer, and researcher who previously served as Managing Editor at Parametric Architecture. Her work explores cities through urbanism, politics, everyday sociology, and emerging design trends, combining critical research with architectural and urban storytelling.
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