Cookie Policy

Last Updated: February 2025

At Parametric Architecture (https://parametric-architecture.com/), we use cookies and similar tracking technologies to improve your browsing experience, personalize content, provide analytics, and support our advertising efforts. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and relevant online advertising policies, including those from Google Ads and Meta (Facebook & Instagram Ads).

By continuing to use our website, you consent to the use of cookies in accordance with this policy. If you do not agree, you may manage your cookie settings or discontinue using our website.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, enhance performance, and improve user experience. Cookies can be first-party (set by our website) or third-party (set by external services such as Google and Meta for advertising and analytics).

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. They help with security, accessibility, and performance. Examples include:

Authentication and login cookies
Security-related cookies (to prevent fraud and protect user data)

2.2 Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website, providing insights to improve user experience. They collect anonymized data such as:

Pages visited and time spent on the site
Traffic sources and visitor trends
Device and browser type

We use tools like Google Analytics to gather these insights.

2.3 Functional Cookies

These cookies enable enhanced functionality and personalization, such as:

Remembering your preferences (e.g., language, region)
Storing session-based settings for improved navigation

2.4 Advertising & Targeting Cookies

We use third-party cookies to display personalized advertisements and track conversions. These cookies are placed by Google Ads, Meta (Facebook & Instagram Ads), and other digital advertising partners. They help us:

Serve relevant ads based on your browsing activity
Measure ad effectiveness and optimize marketing efforts
Retarget visitors with customized promotional content

Third-party advertisers may combine this data with other information you’ve provided across different platforms.

3. How We Use Cookies for Google Ads & Meta (Facebook & Instagram Ads)

We participate in digital advertising to promote Parametric Architecture and our services effectively.

Google Ads: Our website uses Google Ads remarketing and Google Tag Manager to track conversions and deliver personalized advertising.
Meta (Facebook & Instagram Ads): We use the Meta Pixel to track visitor interactions and optimize our ad campaigns.
Other Advertising Networks: We may integrate other ad platforms that comply with privacy regulations.

For more details on how these platforms handle data, refer to their privacy policies:

4. Your Rights & Managing Cookie Preferences

You have control over how cookies are used. You can:

Adjust Browser Settings: Most web browsers allow you to block or delete cookies.
Use Consent Banners: When visiting our website, you can choose which cookies you accept or reject.
Opt-Out of Targeted Advertising:
- Google Ads: Manage Google Ad Settings
- Meta Ads: Manage Ad Preferences
- General opt-out: Your Online Choices

For users in the EU (GDPR) and California (CCPA), you have additional rights:

GDPR Rights (EU Users): You can request access, correction, or deletion of your personal data collected via cookies.
CCPA Rights (California Users): You have the right to know, opt out, or request deletion of personal information collected through cookies.

To exercise these rights, contact us at [email protected].

5. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in regulations or technology. Any updates will be posted on this page with a revised “Last Updated” date.